Position Description

Digital Content Specialist
Location Madison, WI
Apply Now

Career Center Req View gif

Join Our Team!

Big companies don’t make great bikes. Great people do.

Here at Dorel Sports, we help people make the most of their bike ride by creating some of the most original, easy to enjoy, and best performing bicycle products.

We make bikes for everybody – as cycling develops and grows worldwide, we’re looking for more great people to join us. If you’re looking to enjoy working in a culture of innovation with a team of like-minded people, then we may have something for you here.

If you love riding bikes as much as we do, then we’re already on the same page. Let’s see what we can create together.

Digital Content Specialist

At Pacific Cycle, a Dorel Sports Group company, we help people make the most of their bike riding experience by creating some of the most original, easy to enjoy, and best performing bicycle products. We make bikes for everyone. As cycling develops and grows worldwide, we’re looking for awesome people to join our team. If you’re ready to work in a culture of collaboration and innovation, then we may have something for you here.


The Digital Content Specialist is a critical component towards achieving success across multiple brand websites (Schwinn, Mongoose, and Kid Trax). Working closely with the Brand and Product Marketing teams to bring our online and eCommerce vision to life in addition to the broader marketing team, you will play a key role towards activating our marketing strategy to support both our digital content and marketing. This role will ideally work out of Madison, WI but will work cross functionally with teams at Pacific Cycle and our sister company, Cycling Sports Group.


Key Responsibilities

  • Craft, update, and maintain the brand voice and expression for Schwinn, Mongoose and Kid Trax product listings on our own company brand websites
  • Lead the Salsify projects related to creation, management, and optimization of properties required for website content
  • Collaborate with UI/UX, creative, and marketing teams on layouts, wireframes, navigation, and full customer experience journeys
  • Work with marketing & IT teams to define customer journeys, personas, and data collection strategy
  • Provide guidance to other Digital team members; share best practices
  • Become the subject matter expert of our CMS and other backend and 3rd party systems
  • Fully understand all site components including how they function and how they are configured
  • Collaborate with Creative, Marketing, and Product teams to define the customer journey and data collection strategy
  • Manage and communicate the development of product launch plans (asset/content management, regional product availability, translations, etc.)
  • Monitor, track, and analyze site performance using A/B testing
  • Implement SEO recommendations on all web development projects
  • Assist in troubleshooting CMS issues and other 3rd party integrations
  • Follow internal controls and company policies as set by the company and job function
  • Contribute to the success of the company by leading or assisting with other projects and tasks as assigned


Key Competencies

Communciativeness | Problem Solving & Decision Making | Technical Expertise | Organizing & Planning | Strategic Thinking | Customer Orientation


Education & Experience Requirements

  • Bachelor’s degree in Marketing or a related field
  • 5 years of experience managing content and/or providing front-end development for an eCommerce website
  • Experience leading or mentoring others
  • Intimate knowledge of launching large scale online marketing campaigns
  • Experience managed consumer products through eCommerce
  • Familiar with A/B testing platforms (Google Optimize, Optimizely, or similar)
  • Working knowledge of responsive design, and mobile first best practices
  • Detailed knowledge of reporting suites such as Google Analytics
  • Experience managing content within Sitecore and/or Shopify is preferred
  • Experience optimizing landing pages for a variety of paid digital tactics
  • Experience in the bicycle industry or closely related sporting industry
  • Experience working with global teams in a virtual capacity


About Us

Headquartered in Wisconsin, Pacific Cycle has locations in Illinois, Georgia, and California. Our culture is as fun and lively as the lifestyle brands we represent where innovative ideas are welcomed, and customer satisfaction is our top priority. Opportunities at Pacific Cycle span from traditional inventory, fulfillment and delivery to specialized strategy, engineering, analytics, leadership, and logistics. Our network paired with a continued commitment to and investment in our people, process, platforms and the consumer are the foundation on which we build our bright future.

EEO Statement:

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.


E-verify logo

We are an E-Verify employer.

For more information, please click on the following links:
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English / Spanish

Back Apply Now