As part of Miele US Sales Team (Amazon and Pureplayers) the Campaign Manager is responsible for making an impact on advertising (Search & DSP) in Amazon platform through executing account analysis and identifying growth opportunities in our key markets. The role will make sure the Sponsored / Paid Ads/DSP strategy is holistically and correctly implemented in an efficient and consistent way in local markets with a continuous improvement approach. The Campaign Manager (Amazon) works in tight collaboration with internal departments like Digital Campaigns, Product Management, and our Central Units based in Europe. The role’s ambition is to increase the Miele’s brand and product visibility in a sustainable and strategic way to pursue the growth plan.
DAY-TO-DAY JOB
· Support the acceleration of the Miele eCommerce business in Amazon channel through advertising activities while ensuring healthy growth measured via RoAS.
· Ensure visibility, performance and AlwaysOn campaigns (Amazon Search and DSP) to support awareness, growth, better positioning and competitor advantage
· Identify growth and cost efficiency opportunities in the local branches, monitor results and perform advertising performance deep dives
· Work closely with local and central teams (incl. media agency) to prepare campaigns (e.g. product launches, commercial events like Black Friday) and optimized campaign budget investment per products and product categories.
· Continuously optimize internal processes and relationships with involved stakeholders
· Constantly read, analyze, present and share relevant data, insights and learnings in order to adopt a continuous improvement approach for advertising in Amazon channel.
WE EXPECT
· 5+ years experience working with/for digital agencies or digital marketing departments
· Knowledge of Amazon Advertising platforms, Criteo
or similar, Performance tracking and execution tools, would represent a plus
· Foundational experience working for a premium brand
in consumer or FMCG industry, market and (premium) consumer behavior knowledge
· Have a get-things-done mentality paired with a data-driven mindset
· Strong communication and relationship skills with a hands-on, problem-solving attitude and experienced in agile ways of working as well as being an assertive team-player with project management skills
· Ideally collage degree in communication or a similar experience within a related field
Why you might like working here:
ABOUT MIELE
What does it take for a family run company to become world market leader in the premium domestic appliance and commercial machine segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products.
Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are at entry levels or managers.
Miele asks a lot of its employees. They are expected to develop and manufacture worldwide market premium products that are "Immer Besser". In return, they receive the most valuable thing Miele can give them: that they themselves become "Immer Besser" - in all of their professional and personal abilities.
"Immer Besser" is therefore an entrepreneurial success principle from which customers and employees benefit in equal measure. We call this principle "MAKE IT BETTER. BE BETTER".
Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V