The Pure Player Manager is responsible for Miele US’ sales presence and revenue at Pure Player Partners. The responsible person is managing channels based on consumer insights, measurable results (ie revenue, profitability, units) and fast-forward innovation to advocate the Miele brand.
Main tasks for this role includes leading the development of growth strategies and reactive initiatives to drive top-line sales, customer acquisition and traffic through Vendor and advertising platforms. This role collaborates with the complete digital marketing ecosystem to accelerate the benefit of growth initiatives and optimization programs, and continuously reports insights, learnings and developments, thanks to deep analytical mindset and experience.
DAY-TO-DAY JOB
· Support the acceleration of the Miele eCommerce business in Amazon channel through advertising activities while ensuring healthy growth measured via RoAS.
· Ensure visibility, performance and AlwaysOn campaigns (Amazon Search and DSP) to support awareness, growth, better positioning and competitor advantage
· Identify growth and cost efficiency opportunities in the local branches, monitor results and perform advertising performance deep dives
· Work closely with local and central teams (incl. media agency) to prepare campaigns (e.g. product launches, commercial events like Black Friday) and optimized campaign budget investment per products and product categories.
· Continuously optimize internal processes and relationships with involved stakeholders
· Constantly read, analyze, present and share relevant data, insights and learnings in order to adopt a continuous improvement approach for advertising in Amazon channel.
WE EXPECT
· 5+ years experience working Pureplayers in a competitive sales environment
· Knowledge of Amazon Advertising platforms, Criteo
or similar, Performance tracking and execution tools, would represent a plus
· Foundational experience working for a premium brand
in consumer or FMCG industry, market and (premium) consumer behavior knowledge
· Have a get-things-done mentality paired with a data-driven mindset
· Strong communication and relationship skills with a hands-on, problem-solving attitude and experienced in agile ways of working as well as being an assertive team-player with project management skills
Why you might like working here:
ABOUT MIELE
What does it take for a family run company to become world market leader in the premium domestic appliance and commercial machine segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products.
Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are at entry levels or managers.
Miele asks a lot of its employees. They are expected to develop and manufacture worldwide market premium products that are "Immer Besser". In return, they receive the most valuable thing Miele can give them: that they themselves become "Immer Besser" - in all of their professional and personal abilities.
"Immer Besser" is therefore an entrepreneurial success principle from which customers and employees benefit in equal measure. We call this principle "MAKE IT BETTER. BE BETTER".
Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V