Digital Marketing Specialist

Description

ABOUT US

At Wavelength, we’re a humble bunch but feel proud of our 20 + year history as a successful medical recruitment and migration business, placing healthcare professionals in roles throughout Australia. Without our services, many struggling hospitals and remote communities would go without critical clinical staff.  In short, we care. We care about our colleagues, our candidates and clients with the aim to make a positive impact on the wider community. 

As we evolve, we are driven by our purpose and continually strive to keep learning and achieve results. At the same time, we ensure our values of Excellence, Integrity, Ingenuity, and Heart remain at the core of all we do. We come from diverse backgrounds and treat each other with respect and kindness, acknowledging that everyone has a different perspective which enables our business to innovate.

ABOUT THE ROLE

Energetic and organised the Digital Marketing Executive will be responsible for developing digital marketing activity to attract new quality candidates (Doctors) to Wavelength International and influence engagement and retention levels.

The Digital Marketing Executive will have strong project management skills and be able to be a key ‘go to’ marketing contact within the business. Working in a team of five but managing individual campaigns, you will have well-honed skills in managing successful marketing campaigns, including all aspects of digital marketing. You will be a jack of all trades who isn't afraid to get their sleeves rolled-up and do basic posting as well as working on key digital strategies/high level tasks/projects.

Key responsibilities:

• Liaise with internal and external stakeholders to develop digital marketing strategies that help meet key business objectives (Primary business objective - To get more Doctors as candidates that we can place in hospitals)
• Develop campaign briefs (often within very short time scales)
• Think of innovative ways to attract Doctors to Wavelength, engage with Doctors and retain them to work solely with our business
• Brief and manage external suppliers, including web developer and designers
• Develop high quality content for communications (including creating copywriting content/editing yourself)
• Maintain marketing activity schedules and budgets
• Manage all operational aspects of digital project delivery from start to finish
• Monitor and report on digital marketing activities including ROI
• Manage website and constantly optimise UX (use Google Analytics + other tools to assess performance and user behaviour)
• SEO management and optimisation
• Manage Social Media advertising and budget effectively
• Manage SEM and agency effectively

ABOUT YOU

We’re seeking an individual with a love of marketing and who is also a specialist in digital marketing, always one step ahead of the game and motivated to deliver exceptional results.

Other key strengths include -

• Excellent communication skills – both verbal and written (including copywriting/content/ editing)
• Subject matter expert who is tapped into the latest marketing trends (especially digital) and can advise the business on the best course of action with campaigns
• An innovative thinker who questions the status quo and finds new exciting channels to explore, new approaches to take
• Tertiary Marketing Qualification and relevant on the job experience (Digital Included)
• Medical Industry/market knowledge preferred but not essential however must have a willingness to learn about the medical industry
• The desire to take on a coaching/mentoring role for junior team members
• The ability to manage your time and juggle a busy workload
• Heart – You want to make a difference with your campaigns

IN RETURN

You will be based in our spacious Surry Hills office and we have a relaxed, friendly flexible culture where lifelong friendships are made. Our Wavies work hard but it’s a team effort and we don’t take ourselves too seriously!

SOUND INTERESTING?

If you are a Digital Marketing Specialist looking for a short - term role we would love to hear from you by clicking apply! 

NO AGENCIES PLEASE