Primary Objective:

The Demand Generation Marketing Specialist is passionate about the Spectrio brand and products while focusing on implementing and providing real-time analysis of marketing strategies designed to drive and measure growth through earned, owned and paid digital content

Responsibilities include:

• Drive digital marketing strategy and execution across earned, owned and paid content that support general business objectives and leads to revenue growth
• Develop and execute on the Spectrio voice for B2B communications online that is measurable and reportable 
• Define, refine and maintain key performance indicators for website, social and email marketing content
• Oversee all paid Search Engine Marketing (SEM) efforts including Google, Bing and Yahoo
• Develop and launch email marketing campaigns in-line with sales programs and objectives
• Develop, manage and evaluate Search Engine Optimization (SEO) programs and all content development supporting business objectives
• Manage project timelines and deliveries throughout the entire process from strategy to delivery
• Drive, report and deliver results that deliver against KPIs
• Partner with cross-functional teams to maximize quality, impact and efficiency of marketing efforts and adjust appropriately 
• Be a positive and engaged member of the marketing team and committed to sharing thoughts and best practices
• Perform other duties as assigned

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Statistics, Business or related field
• 2-3 years’ experience in a digital marketing role
• Experience overseeing Paid media campaigns $1M+, earned campaigns with national exposure of B2B brands and owned campaigns with quantifiable lift
• Experience in an inbound lead generation role
• Experience with Salesforce and marketing platforms (ex. HubSpot)
• Proof of “default to done” mentality
• Start up experience highly desirable or comparable “sprint planning and execution”  experience  
• Creative thinker, solution-oriented, budget focused, experienced working in a fast-paced/sales-driven environment, and adept with leadership and project management skills
• Proven problem-solving skills and ability to translate data into actionable marketing efforts
• Strong written and verbal communication skills, and ability to create and deliver presentations
• Experience working with 3^rd party agencies
• Ability to travel 20%