Position Description

Vice President of Marketing
Oldsmar Charlotte, North Carolina
Job Code 264
# of openings 1
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Primary Objective:

The VP of Marketing drives all marketing operations of the company while developing marketing strategy designed to grow the business and increase revenue.

Responsibilities include:

  • Design and execute strategic marketing plan while driving tactical marketing activities
  • Develop and execute marketing strategy across customer interaction channels including website, email, SEO, and social media to drive revenue and growth.
  • Optimize lead-generation through efficient, creative, high-quality, programming and content strategy.
  • Successful project tracking, traffic coordination, reporting and change management required to accomplish execution of marketing programs.
  • Effective management of in-house marketing team and relationships with external marketing vendors
  • Manage all aspects of marketing planning, budgeting, KPIs and reporting.
  • Perform other duties as assigned.

Qualifications

  • BA/BS degree in marketing or related field of study
  • 10+ years’ experience in marketing leadership roles with a track record of accomplishment in brand marketing, social media, digital marketing, and/or advertising
  • Strong understanding of digital technologies, trends and social media landscape
  • Knowledge and sensitivity to trends influencing content creation and delivery
  • Strong written and verbal communication skills
  • Ability to create and deliver presentations
  • Ability to collaborate effectively across disciplines (Advertising, Design, Media) and support sales initiatives
  • Demonstrated knowledge of entire campaign process from conceptualization through production
  • Ability to travel 50%


 


 

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