Primary Objective:

The VP of Marketing drives all marketing operations of the company while developing marketing strategy designed to grow the business and increase revenue.

Responsibilities include:

• Design and execute strategic marketing plan while driving tactical marketing activities
• Develop and execute marketing strategy across customer interaction channels including website, email, SEO, and social media to drive revenue and growth.
• Optimize lead-generation through efficient, creative, high-quality, programming and content strategy.
• Successful project tracking, traffic coordination, reporting and change management required to accomplish execution of marketing programs.
• Effective management of in-house marketing team and relationships with external marketing vendors
• Manage all aspects of marketing planning, budgeting, KPIs and reporting.
• Perform other duties as assigned.

Qualifications

• BA/BS degree in marketing or related field of study
• 10+ years’ experience in marketing leadership roles with a track record of accomplishment in brand marketing, social media, digital marketing, and/or advertising
• Strong understanding of digital technologies, trends and social media landscape
• Knowledge and sensitivity to trends influencing content creation and delivery
• Strong written and verbal communication skills
• Ability to create and deliver presentations
• Ability to collaborate effectively across disciplines (Advertising, Design, Media) and support sales initiatives
• Demonstrated knowledge of entire campaign process from conceptualization through production
• Ability to travel 50%