Position Description

Demand Generation Marketing Specialist
Oldsmar Remote
Job Code 148
# of openings 1
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Primary Objective:

The Demand Generation Marketing Specialist is passionate about the Spectrio brand and products while focusing on implementing and providing real-time analysis of marketing strategies designed to drive and measure growth through earned, owned and paid digital content


Responsibilities include:

  • Drive digital marketing strategy and execution across earned, owned and paid content that support general business objectives and leads to revenue growth
  • Develop and execute on the Spectrio voice for B2B communications online that is measurable and reportable 
  • Define, refine and maintain key performance indicators for website, social and email marketing content
  • Oversee all paid Search Engine Marketing (SEM) efforts including Google, Bing and Yahoo
  • Develop and launch email marketing campaigns in-line with sales programs and objectives
  • Develop, manage and evaluate Search Engine Optimization (SEO) programs and all content development supporting business objectives
  • Manage project timelines and deliveries throughout the entire process from strategy to delivery
  • Drive, report and deliver results that deliver against KPIs
  • Partner with cross-functional teams to maximize quality, impact and efficiency of marketing efforts and adjust appropriately 
  • Be a positive and engaged member of the marketing team and committed to sharing thoughts and best practices
  • Perform other duties as assigned


  • Bachelor’s degree in Marketing, Computer Science, Statistics, Business or related field
  • 2-3 years’ experience in a digital marketing role
  • Experience overseeing Paid media campaigns $1M+, earned campaigns with national exposure of B2B brands and owned campaigns with quantifiable lift
  • Experience in an inbound lead generation role
  • Experience with Salesforce and marketing platforms (ex. HubSpot)
  • Proof of “default to done” mentality
  • Start up experience highly desirable or comparable “sprint planning and execution”  experience  
  • Creative thinker, solution-oriented, budget focused, experienced working in a fast-paced/sales-driven environment, and adept with leadership and project management skills
  • Proven problem-solving skills and ability to translate data into actionable marketing efforts
  • Strong written and verbal communication skills, and ability to create and deliver presentations
  • Experience working with 3rd party agencies
  • Ability to travel 20%


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