In this position, you will

• Develop and execute brand enhancement and promotion plans; organize and coordinate participation in various industry exhibitions to elevate the corporate and government-enterprise brand influence.
• Responsibilities include managing government-enterprise public relations, writing soft articles, handling customer event budgets and procurement, promoting marketing initiatives and material production, and liaising with the marketing department
• Plan and implement activities for government-enterprise clients, including customer care events, product promotions, launches, and exhibitions
• Coordinate and organize segmented industry market-focused scenario-based marketing and integrated marketing efforts, including expanding contact lists, replicating and promoting benchmark cases, formulating and implementing strategies, providing sales tool support, developing sales terminology, and overseeing execution and evaluation.
• Support internal comprehensive operations of the department, including team building, cultural development, human resources management, and administrative coordination to ensure efficient departmental functioning.

To be successful in this position, you should meet the following requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.

• At least 3 years of experience in corporate branding, brand management, or marketing, preferably in a similar industry.

• Strong understanding of brand identity, brand positioning, and brand messaging principles.

• Excellent written and verbal communication skills, with the ability to write compelling brand - related content.

• Creative thinker with a passion for branding and a strong eye for visual aesthetics.

• Ability to work in a fast - paced, dynamic environment and adapt to changing business needs.