Position Description

Senior Product Marketing Manager, JoinedUp
Location London, UK
Job Code 1798
# of Openings 1
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Senior Product Marketing Manager 

Beeline pioneered the world’s first extended workforce platform to solve the complexities of managing the modern workforce. With a data set encompassing more than 30 million workers and over $700 billion in talent spend spanning more than 20 years, its intelligence-driven platform transforms how businesses engage, manage, and optimize external talent across more than 120 countries. Enterprises benefit from our unmatched experience and innovation, deeply seasoned experts, and industry-leading partner network to connect them to the remarkable talent within the global extended workforce. To learn more, visit beeline.com.

The Company:   If you love more of a less-formal work environment, flexible paid time off, a competitive compensation and benefits offering - and have a winning attitude, Beeline is for you! Beeline provides software solutions that enable companies to source and manage their extended workforce. As the world’s largest independent provider of contingent workforce solutions, we have the deepest, most seasoned team of contingent workforce experts in the industry and known for the great care we take with clients and our employees alike.

Our Vision is: Every person, given the right opportunity, is capable of greatness. Every business, given the right talent, is capable of superior outcomes.

Our Mission is: Our trusted platform connects businesses to the remarkable talent within the global extended workforce.

To learn more about Beeline, our solutions, our culture, and available positions visit: https://www.beeline.com/careers/

Purpose of the Position: The Product Marketing Manager is responsible for the promotion of Beeline’s products and works closely with the Product Manager, who owns the product, and the Product Owner, who works with the development team to deliver the product.  Duties include being an expert on buyer personas, and the market, translating technical capabilities into key market benefits, and creating marketing campaigns that drive demand. Strong communication skills are a must. This position requires close interaction with digital marketing, traditional marketing, industry analysts/influencers, product management, and sales. 


  • Product Messaging, including Positioning, Product Videos, Features & Benefits and Unique Selling Proposition (USP).
  • Identify and communicate the value proposition and unique selling points of the products to the sales, relationship, and channel management teams to drive product growth.
  • Craft compelling messages and develop sales enablement tools that support the selling process of Beeline’s products, including presentations, product collateral, product videos, training, etc. across multiple channels and maintain SharePoint resources.
  • Partner with Communications, Marketing and Product Management to develop and execute strategic campaigns supported by educational thought leadership content including whitepapers, blog posts, videos, webinars and more.
  • Develop and maintain strong stakeholder relationships across multiple levels. (Product Management, Sales, Communications, Corporate Marketing, Digital Marketing, Client Success).
  • Collaborate with Sales, Product Strategy, and Product Management to develop a comprehensive Product Marketing Plan that addresses the needs of the sales team, supports marketing goals, and aligns with the product roadmap.
  • Works cross-functionally to analyze win/loss, competitors, and market analysis to gain a deep understanding of client pain points and needs, decision-making process and reasons for churn.
  • Partner with Product Management to shape the future roadmap based on client feedback, insights, and market trends.
  • Update and manage dynamic buyer personas to drive effective market segmentation and product messaging.
  • Provide product and market expertise for events such as conferences, trade shows, webinars, and seminars.


  • SaaS product marketing experience
  • Bachelor’s in business or marketing or equivalent 
  • Very strong written communication skills
  • Excellent people and management skills to interact with staff, colleagues, and cross-functional teams, and third parties
  • Ability to present to and effectively interact with C-level leadership
  • Knowledge: MS Office tools (Excel, PowerPoint, Word, etc.), strong knowledge of Beeline’s products

Desired Competencies:

  • Ability and desire to drive change through high-energy, can-do attitude, comfortable working in a high-performance, entrepreneurial, open-door environment.
  • Must be an outstanding communicator and team player who demonstrates attention to detail, and who also understands how to ensure finance initiatives that support the long-term strategy of the business.
  • Strong analytical and problem-solving skills.
  • Ability to work autonomously.
  • Detail oriented.

This list of "Requirements and Responsibilities" are not intended to be limiting.  The Company reserves the right to revise this job description based on the actual job requirements as varied from time to time.

At Beeline, we cultivate a positive work environment and are passionate about who we are and what we do. We are looking for talented, driven, and adaptable people who will contribute to our vision, mission and our future!  Ideal candidates are intensely curious about globalization and technology, exhibit a can-do attitude, and approach their work with vigor and determination. Candidates should have demonstrated the ability to learn quickly and work effectively in a fast-paced, rapidly changing environment, and be excellent at multi-tasking.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled


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