Job Responsibilities

• Strategize, plan and see to execution of all digital marketing, including SEO/SEM, marketing database, email and display advertising campaigns as well as project managing varied digital initiatives involving websites and e-Commerce marketplaces. 
• Work with team to enhance company's social media presence 
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights, including proper management and optimization of digital budget 
• Lead the planning, execution, and measurement of experiments and conversion tests
• Collaborate and engage business units in HQ and in country marketing teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels
• Brainstorm new and creative growth strategies and evaluate emerging technologies
• Provide thought leadership and perspective for adoption in the region, where appropriate

Job Requirements

• Degree in marketing or a related field
• Ability to provide strategic insights and ideas for digital marketing with the intent to elevate brand awareness, drive consideration and eventually conversion 
• Strong people and project management skills. Previous experience in managing a diverse team of individuals consisting of web, social media and e-commerce headcounts is a requirement
• Experience in managing 3rd party vendors and / or agencies is a must, with existing agency contacts
• Proven working experience in digital marketing with ability to work in a fast pace environment 
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
• Experience in optimizing landing pages and customer journey 
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g. Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Only shortlisted candidate will be notified.
To apply, please visit to www.gmprecruit.com and search for Job Reference: 19161
To find out more about this opportunity, please contact Jaremy Ong at Jaremy.Ong@gmprecruit.com.
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766