Responsibility

• Accountable for accelerated share, sales and profit growth for assigned brand portfolio over 3>1 plan in the market.
• Execute and amplify winning Market Activation Plans (MAPs) to be deployed to attain growth priorities in sales and shares.
• Identify investment priorities and manage A&P (working media and P-line) with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management.
• Execute in-market new product launches brilliantly leveraging Area launch models with local adaptation were needed.
• Liaise actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps.
• Define and deliver winning expert activation programme to strengthen “expert recommended” differentiation for relevant brands.
• Ensure the Brand Heart is brought to life and consistently activated for long term brand equity.
• Build strong agency partnerships.
• Actively contribute to global innovation scoping and forecasting process across PMB cycle to ensure launch targets are realistic and delivered. Drive innovation planning, sequencing, implementation planning, tracking and learning.
• Analyze the P&L and identify the impact of alternative actions.
• Responsible for tracking local brand KPIs and recommending remedial action where necessary

Requirement

• Minimum Degree in marketing or relavent field
• No Experience required
• Prior experience in FMCG marketing will be an added advantage.

To find out more about this opportunity, please contact Arcus Ang at Arcus.Ang@gmprecruit.com
We regret that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd   |   EA Licence: 09C3051   | EA Personnel:  Arcus Ang  |   Registration No: R1985843