Position Description

Brand Manager (FMCG MNC | Maternity Cover)
Job Code 20722
Job Placement Location Singapore
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Job Details

Brand P&L Custodian leading Brand Activation Planning and Execution of Brand strategies through: NPD roll out, Media, Consumer Activation, Expert engagement initiatives; and monitoring of Brand Performance to drive sustainable brand consumption and sales growth for local market. 

Job Responsibilities

  • Accountable for accelerated share, sales and profit growth for assigned brand portfolio
  • Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set.
  • Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.
  • Execute in-market new product launches brilliantly leveraging Area launch models with local adaptation were needed.
  • Adapt Area toolkits (materials, claims, copy, local lingo, etc)
  • Liaise actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps.
  • Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns.
  • Work with Finance to analyze the P&L and identify the impact of alternative actions.

Job Requirements

  • University degree preferably business or marketing
  • Minimum 4-5 years relevant experience within FMCGs
  • Demonstrated ability to lead complex projects with successful outcomes.
  • Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
  • Experience of leading successful innovation launches in market
  • Experience in implementing of brand plans and execution plans  
  • Knowledge of consumer marketing, including digital.
  • Financial acumen
  • Experience of NPD process
  •  Analytical skills will be used to ensure global and regional brand strategies are tailored to the LOC market situation

Other Details

  • Contract Period: June 2022 to Nov 2022

Only shortlisted candidate will be notified.
To apply, please visit to www.gmprecruit.com and search for Job Reference: 20722
To find out more about this opportunity, please contact Jaremy Ong at Jaremy.Ong@gmprecruit.com.
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766


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