Contribute to the realization of the organization's business strategies by driving its branding, marketing and public relation programmes. He/she will assist in directing the communication plans (internal and external), generating data-driven commercial insights, monitoring budgets, collaborations and partnerships.
Responsibilities:
- Define marketing performance measurements in alignment to marketing objectives and strategies.
- Profile target customers and market segments.
- Plan yearly calendar across all genres: Brand, tactical, partnerships.
- Sustain branding and communications externally and internally.
- Oversee and manage creative concept of marketing segments with appointed agencies.
- Monitor implementation of marketing campaigns with appointed agencies
- Profile target customers and market segments for marketing campaigns (online and offline).
- Plan and manage progressive digital marketing campaigns, tracking conversions and consumer acquisition.
- Manage internal and external communication platforms and channels.
- Drive content for social media platforms with appointed agencies.
- Manage/work with appointed PR agency to manage public relation activities and key messaging.
- Develop annual expense forecasts and budget allocations.
- Oversee project budgets and monitor costs according to Sales performance.
- Provide leadership, guidance, and direction to team.
- Manage team’s performance and career development.
- Internal collaborations within the company (Sales, Product).
Requirement
- Min Degree/ Diploma in Marketing related discipline.
- At least 7 years of relevant work experience in fashion/ retail industry.
- Experienced in marketing strategy, media plans and digital marketing.
- At least 3 years of supervisory experience.
- Digital experience (Ecommerce).
To apply, please visit www.gmprecruit.com and search for Job Reference: 21743
To learn more about this opportunity, please contact Jackie at jackie.ng@gmprecruit.com
We regret to inform that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jackie Ng | Registration No: R22109024