-
Assist in developing marketing plans, ideas, budget, contents & tools for online and offline marketing activities in S.E. Asia to create brand awareness for company Glass Products.
-
Working with media and web agency partners to conduct A/B Testing or multivariate testing to improve and drive creative growth strategies for all paid Displays, SEO and retargeting activities not limited to location targeting, customized and lookalike audiences, and ad sequencing
-
Constantly build an iterate on experiments & research to determine the effectiveness of marketing strategies, including A/B testing of landing pages, designing surveys to measure customer satisfaction, and analysing website traffic statistics.
-
Drive end-to-end omni-channel customer journey mapping to identify pain points and gaps and recommend corrective actions to enhance CX.
-
Maintain digital assets.
-
Monitor and report on market trends in digital marketing, competitor activities and research opportunities.
-
Assist in preparing meeting reports and presentations as required.