Position Description

Trade Marketing Executive
Job Code 21965
Job Placement Location Singapore
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  • Lead development of Trade Marketing strategy to achieve defined business objectives across defined product categories and key channels.
  • Lead the development and implementation of Retail Standards (e.g., distribution, share of shelf, displays etc.) for Oral Health for the assigned channels.
  • Lead the development and implementation of channel specific shopper activation plans
  • Based on learnings from past shopper activation, to develop channel objectives and plans to deliver the overall shopper objectives and strategy
  • Work closely with the sales team on ensuring smooth and effective deployment of the shopper activation plans
  • Lead development of appropriate POP materials/ structures and ensure the roll out and usage of these items.
  • Owning responsibility on the development, execution and performance of program to increase presence and off-take vis promotions and shopper engagement, i.e (Promotional Packs, In Store Promoters, Roadshow, Premium Sourcing activities, Malaysia Advertising Board (MAB) and other administrative works).
  • Lead the development of customized promotions by customers/channels.
  • Develop effective working relationship across all functions which include marketing, trade marketing, sales, supply chain, finance, regulatory, medical and legal advisor.
  • Work closely with internal and external stockholders to ensure clear communication and flawless execution. 
  • Support field sales teams with data analysis of national channel trends.
  • Ensure compliance of the business.


  • Degree in marketing
  • 1-3 years experience

We regret that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd   |   EA Licence: 09C3051   | EA Personnel:  Arcus Ang  |   Registration No: R1985843

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