Lead development of Trade Marketing strategy to achieve defined business objectives across defined product categories and key channels.
Lead the development and implementation of Retail Standards (e.g., distribution, share of shelf, displays etc.) for Oral Health for the assigned channels.
Lead the development and implementation of channel specific shopper activation plans
Based on learnings from past shopper activation, to develop channel objectives and plans to deliver the overall shopper objectives and strategy
Work closely with the sales team on ensuring smooth and effective deployment of the shopper activation plans
Lead development of appropriate POP materials/ structures and ensure the roll out and usage of these items.
Owning responsibility on the development, execution and performance of program to increase presence and off-take vis promotions and shopper engagement, i.e (Promotional Packs, In Store Promoters, Roadshow, Premium Sourcing activities, Malaysia Advertising Board (MAB) and other administrative works).
Lead the development of customized promotions by customers/channels.
Develop effective working relationship across all functions which include marketing, trade marketing, sales, supply chain, finance, regulatory, medical and legal advisor.
Work closely with internal and external stockholders to ensure clear communication and flawless execution.
Support field sales teams with data analysis of national channel trends.
Ensure compliance of the business.
Requirements
Degree in marketing
1-3 years experience
We regret that only shortlisted candidates will be notified. GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Arcus Ang | Registration No: R1985843
