Job Scope:

• Develop and execute communications strategies and implementation plans which encompass communication vehicles, including new social platforms, video, traditional media and other multi-media tools to connect with internal and external stakeholders and build equity of company branding.
• Provide event and communications counsel and support to clinical, nursing, allied health and admin departments to ensure appropriate messaging and correct use of corporate branding - including editorial oversight for collateral and general communications materials.
• Develop compelling narratives on internal and external platforms to promote and educate on child and maternal health.
• Develop and implement various staff communication collateral/initiatives to support staff and cluster engagement.
• Manage website and harness SEO for optimal user experience.
• Events management – support events planning and execution including RSVP, catering, venue setup and coordination with vendors and internal stakeholders.
• Measure and report performance of key initiatives to assess against goals. Evaluate effectiveness of campaigns to drive new initiatives to boost reach.

Requirements:

• Preferably 3 years or more of relevant working experience. (Marketing / Communication)
• Recognized Degree, preferably in communications, journalism, public relations, digital media.
• Required Competencies and Capabilities (Skills, Experiences and Professional Licences):
• Good understanding of digital and traditional media with proven record in achieving coverage across different media segment.
  
• Experience in Events management.
• Experience in social media and digital communications (Google Analytics, Paid social media marketing on Facebook, Instagram, Youtube).
• Experience in SEO tools and audits, with hands-on experience and proven organic success.
• Good understanding of digital and traditional media with proven record in achieving coverage across different media segments.
• Excellent editorial and copyediting skills.
• Excellent interpersonal, presentation and communication skills.
• Working knowledge and experience in desktop publishing skills such as Illustrator, Photoshop and/or HTML coding would be an advantage.
• Driven, committed with strong sense of integrity.
• Meticulous and organised.
• A good understanding of the healthcare ecosystem is preferred but not mandatory.
• Able to work independently in a fast-paced, dynamic environment.