Roles and Responsibilities:
- Lead Asia’s marcoms to coordinate and execute go-to-market strategies across all facets of digital marketing including but not limited to; press releases, campaigns, owned, earned and paid platforms
- Support the day-to-day management of all company Asia websites ensuring that we continue to deliver personalised experiences online
- Oversee and implement the social media content strategy to align with business objectives and brand messaging
- Work with incumbent agencies to create a content plan and publish engaging social media content that resonates with target audiences to drive engagement and conversions
- Manage relationships with social media influencers to develop co-marketing campaigns that drive brand awareness and engagement.
- Use social media analytics to measure performance, making recommendations and implement changes to continue driving and improving ROI
- Continue to build an active and engaged community of brand loyalists across all social media channels as well as own database
- Manage the collation and dissemination of assets to both internal and external stakeholders, maintaining information control and confidentiality
- Manage department product demo and samples inventory
- Assist in monitoring A&P expenses (monthly, quarterly and annually)
- Assist all teams on day-to-day operations, including local teams’ requests and activity support
- Support any other ad-hoc duties as assigned
Requirements
- Degree in Marketing or relevant Communications program
- 5 years of working experience in consumer industry
- Demonstrated experience managing different digital and social platform functions and operations
- Contribute and build an integrated communication framework between the various portfolios and cross-collaborative functions with other departments and local teams
- Excellent written and verbal communication skills in English
- Possess strong organisational skills and meticulous in quality of deliverables
- Mature, possess drive, initiative and good team spirit with intercultural understanding
- Proficiency in MS Office, Google Analytics 4 and Meta Business Suite.
- Ability to cope with tight deadlines while working in a fast-paced environment, and must be able to multi-task
Only shortlisted candidate will be notified.
To apply, please visit to www.gmprecruit.com and search for Job Reference: 22917
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766