Responsibilities:
- Develop and execute social media marketing strategies and calendar to increase brand awareness, engagement, and lead generation across various platforms, including Facebook, Instagram and TikTok.
- Create captivating and visually appealing content, including graphics, videos, and written posts, that align with the company's brand identity and resonate with the target audience.
- Manage social media accounts and posts, engage with followers, respond to inquiries, and manage online conversations to foster strong relationships with our online community.
- Collaborate with agency to manage social media ad campaigns to meet set targets for leads and costs.
- Track, monitor and analyze social media data and performance metrics regularly to track the success of campaigns, identify areas for improvement, and recommend strategies to optimize results.
- Monitor social media channels for trends, insights, and opportunities, and stay up-to-date with industry developments to ensure our contents posts remain fresh and relevant.
- Assist in managing influencer marketing campaigns and partnerships to expand our reach and build brand advocacy.
- Collaborate with cross-functional teams, such as marketing, design, and operations, to ensure alignment and consistency in brand messaging across all touchpoints.
- Undertake other ad hoc duties and projects when assigned.
- Able to multitask and meet deadlines while being meticulous.
Requirements:
- Minimum qualification of a diploma in Marketing or related discipline.
- 3-4 years of in social media management and content creation for digital social media platforms.
- Experience in Email Marketing.
- Passion for and prior experience in the beauty industry will be an advantage.
- Keen eye for details and creativity.
- Strong copywriting skills.
- Possess basic design, videography and editing skills.
- Highly numerate and analytical.
We regret to inform that only shortlisted candidates will be notified.
To apply, please visit www.gmprecruit.com and search for Job Reference: 22997
To learn more about this opportunity, please contact Jackie at jackie.ng@gmprecruit.com
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jackie Ng | Registration No: R22109024