Responsibilities

Branding 

• Plan, create and implement marketing campaigns and promotions including both ATL and BTL for diverse portfolio of categories.
• Manage the timeline for campaigns and new product launches and follow-through with high accuracy.
• Manage, Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, derive key learning for business growth and decision-making.
• Liaise, align, and coordinate with internal and external stakeholders to conceptualise and ensure smooth execution of campaigns.
• Gathering Market intelligence via ground check, competitor analysis, etc.
• Prepare sales sell-in kit and product deck for new product launches.
• Manage A&P budget for the assigned portfolio, forecasting and optimise spends.

Product Branding Management

• Manage and maintain the development of the product packaging designs 
• Develop new products that are aligned with the business and market needs using relevant market and consumer’s insights or trends.
• Work closely with key stakeholders to ensure clear communication and timely approvals.
• Apply to the relevant authorities for approval on packaging.
• Update & maintain product information, packaging artworks, pack shots, catalogue, corporate website, product specifications and sales listing in materials whenever required

Requirements

• Degree in marketing or relavent field
• 1-2 years of working experience in brand marketing function
• Experience in FMCG marketing will be an added advantage

We regret that only shortlisted candidates will be notified.

GMP Recruitment Services (S) Pte Ltd  |  EA License: 09C3051  | EA Personnel: Arcus Ang |  Registration No: R1985843