Marketing Strategy and Planning:
- Develop and execute comprehensive marketing strategies for Singapore, Malaysia, Korea, and Hong Kong markets, in alignment with company goals.
- Collaborate with the Marketing Director to define long-term marketing objectives and KPIs.
- Analyse market trends and competitor activities to identify opportunities and threats.
Lead Generation and Qualification:
- Develop and implement lead generation strategies to acquire new customers and prospects.
- Collaborate with the Operations team to define lead criteria and establish lead qualification processes
- Monitor lead flow, track conversion rates, and continuously optimize lead generation efforts.
- Ensure Marketing and Sales teams are aligned on lead quality and quantity targets.
- Drive our content marketing efforts, creating engaging and valuable content to reach our target audience.
- Develop a content calendar, oversee content creation, and ensure consistency in messaging across all platforms.
- Drive our digital marketing efforts, overseeing campaigns across various digital channels, including social media, email marketing, SEM, SEO, and display advertising.
- Leverage data analytics to optimize digital campaigns and improve ROI.
Website and App Management
- Work closely with web developers to manage our website presence, ensuring it reflects our brand's values and meets user experience standards.
- Oversee updates, improvements, and ensure the CMS is optimized for SEO and user engagement.
- Oversee our digital presence, ensuring our mobile application is optimised to deliver a seamless user experience. Manage and promote our loyalty program within the app to enhance customer engagement and retention.
PR and Brand Management:
- Manage PR agency and oversee public relations activities, including media relations, press releases, and crisis management.
- Maintain and enhance the company's brand image in the respective markets.
- Develop and nurture relationships with key stakeholders, influencers, and partners.
- Ensure a seamless and consistent brand experience across all touchpoints.
- Manage the marketing budget effectively, allocating resources for maximum ROI.
- Track and report on marketing expenditures and performance against budget.
Market Research and Customer Insights:
- Conduct market research to identify customer needs, preferences, and trends.
- Use customer insights to develop targeted marketing campaigns and product/service improvements.
- Utilize data to make informed marketing decisions.
- Monitor and evaluate marketing campaign performance, optimizing strategies as necessary.
- Ensure the team uses data insights to continuously improve marketing efforts.
Process Improvement and Optimisation:
- Continuously assess and analyse marketing processes and workflows to identify inefficiencies.
- Propose and implement process changes and optimisations to improve marketing effectiveness and efficiency.
- Monitor the impact of process changes and measure results against defined KPIs.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Preferably with at least 6 years’ of relevant work experience.
- Data-driven mindset with proficiency in marketing analytics tools.
- Excellent interpersonal and communication skills, including a flair for writing.
- Strong leadership, team management, and team-building skills.
- Ability to work independently, prioritise tasks, and meet deadlines.
- Traveling: HK, Malaysia and Korea.
We regret to inform that only shortlisted candidates will be notified.
To apply, please visit www.gmprecruit.com and search for Job Reference: 23364
To learn more about this opportunity, please contact Jackie at firstname.lastname@example.org
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jackie Ng | Registration No: R22109024