Position Description

Marketing Manager (Boon Keng)
Job Code 23364
Job Placement Location Singapore
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Marketing Strategy and Planning:

  • Develop and execute comprehensive marketing strategies for Singapore, Malaysia, Korea, and Hong Kong markets, in alignment with company goals.
  • Collaborate with the Marketing Director to define long-term marketing objectives and KPIs.
  • Analyse market trends and competitor activities to identify opportunities and threats.

Lead Generation and Qualification:

  • Develop and implement lead generation strategies to acquire new customers and prospects.
  • Collaborate with the Operations team to define lead criteria and establish lead qualification processes
  • Monitor lead flow, track conversion rates, and continuously optimize lead generation efforts.
  • Ensure Marketing and Sales teams are aligned on lead quality and quantity targets.

Content Marketing:

  • Drive our content marketing efforts, creating engaging and valuable content to reach our target audience.
  • Develop a content calendar, oversee content creation, and ensure consistency in messaging across all platforms.

Digital Marketing

  • Drive our digital marketing efforts, overseeing campaigns across various digital channels, including social media, email marketing, SEM, SEO, and display advertising.
  • Leverage data analytics to optimize digital campaigns and improve ROI.

Website and App Management

  • Work closely with web developers to manage our website presence, ensuring it reflects our brand's values and meets user experience standards.
  • Oversee updates, improvements, and ensure the CMS is optimized for SEO and user engagement.
  • Oversee our digital presence, ensuring our mobile application is optimised to deliver a seamless user experience. Manage and promote our loyalty program within the app to enhance customer engagement and retention.

PR and Brand Management:

  • Manage PR agency and oversee public relations activities, including media relations, press releases, and crisis management.
  • Maintain and enhance the company's brand image in the respective markets.
  • Develop and nurture relationships with key stakeholders, influencers, and partners.
  • Ensure a seamless and consistent brand experience across all touchpoints.

Budget Management:

  • Manage the marketing budget effectively, allocating resources for maximum ROI.
  • Track and report on marketing expenditures and performance against budget.

Market Research and Customer Insights:

  • Conduct market research to identify customer needs, preferences, and trends.
  • Use customer insights to develop targeted marketing campaigns and product/service improvements.

Data-Driven Decision-Making:

  • Utilize data to make informed marketing decisions.
  • Monitor and evaluate marketing campaign performance, optimizing strategies as necessary.
  • Ensure the team uses data insights to continuously improve marketing efforts.

Process Improvement and Optimisation:

  • Continuously assess and analyse marketing processes and workflows to identify inefficiencies.
  • Propose and implement process changes and optimisations to improve marketing effectiveness and efficiency.
  • Monitor the impact of process changes and measure results against defined KPIs.



  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • Preferably with at least 6 years’ of relevant work experience.
  • Data-driven mindset with proficiency in marketing analytics tools.
  • Excellent interpersonal and communication skills, including a flair for writing.
  • Strong leadership, team management, and team-building skills.
  • Ability to work independently, prioritise tasks, and meet deadlines.
  • Traveling: HK, Malaysia and Korea.



We regret to inform that only shortlisted candidates will be notified.         

To apply, please visit www.gmprecruit.com and search for Job Reference: 23364

To learn more about this opportunity, please contact Jackie at  jackie.ng@gmprecruit.com        

GMP Recruitment Services (S) Pte Ltd   |   EA Licence: 09C3051   |   EA Personnel: Jackie Ng   |   Registration No: R22109024    

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