Responsibilities
- Plan, create, and implement marketing campaigns and promotions for both ATL and BTL
- Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, and derive key learning for business growth and decision-making
- Liaise, align, and coordinate with internal and external stakeholders to conceptualize and ensure the smooth execution of campaigns
- Prepare sales sell-in kit and product deck for new product launches
- Manage A&P budget for the assigned portfolio, forecasting and optimizing spends
- Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores
- Upkeep marketing data, categories’ assets, and materials (Gather and monitor market and consumer trends and competitive information)
- Manage and maintain the development of the product packaging designs (Domestic market, Malaysia market & International markets) to ensure correct changes are being implemented and timely submission of artwork
- Develop new products that are aligned with the business and market needs using relevant market and consumer insights or trends
- Update & maintain product information, packaging artworks, pack shots, catalogue, corporate website, product specifications and sales listing in materials whenever required
Requirements
- Degree in Marketing or relevant field
- 1-2 years of working experience in marketing
- Experience in FMCG market will be an added advantage
We regret that only shortlisted candidates will be notified.
GMP Recruitment Services (S) Pte Ltd | EA License: 09C3051 | EA Personnel: Arcus Ang | Registration No: R1985843