Job Summary

Manage the LFP T-series Products in the area of Product Marketing to effectively ensure achievement of the Business Plan/Set Target objective in terms of sales, profitability, and sustainability and also New Product launch.

Ensure adherence to set systems thereby ensuring a professional approach to the entire business activity.

Responsibilities:

Market Research

• Conduct market research / environment scan and assess opportunities.
• Translate key competitor, consumer, and technology trends into sound business decisions.

Data Analysis

• Conduct quantitative and qualitative data analysis to identify significant trends.
• Utilise statistical tools to project and forecast impact of trends on Company sales and pricing numbers.
• Conduct impact analysis to assess ROI of marketing efforts.

Customer Intelligence

• Demonstrate strong understanding of consumer needs and behavioural patterns (including end-users and channel partners).
• Conduct customer segment analysis to identify appropriate products / services for different segments.

Product Planning and Management

• Possess in-depth knowledge of the product specifications.
• Define product strategy and develop product road map.
• Track and sustain / enhance performance of product.
• Manage product life cycle.

Pricing Strategy

• Understand, compare, and effectively utilise a range of pricing strategies.
• Develop and adapt pricing strategy based on internal and external trends.

Go-to-Market Strategy

• Formulate appropriate market strategy for product line.
• Develop and implement product launch plan and timings.
• Maintain oversight of campaign strategy.

Product Marketing and Support

• Develop and deliver sales and marketing tools and product documents.
• Supply sales with latest research and marketing information.
• Track success of sales promotion and marketing campaign for product.

New Product launch

• Fix pricing of new product with related department and Japanese Head Quarter.
• Prepare and deliver new product materials such as brochure, web contents and related documents.
• Conduct product training to all related department including all SEA sales companies.

Requirements:

• Degree in relevant field.
• Product management, Data analysis, Presentation, Logical thinking.
• At least 3 years of professional experience on the job – B2B business experience is preferred.
• Trust-worthy, Act with Integrity, Creative, Challenge-driven.

We regret to inform that only shortlisted candidates will be notified. 

To apply, please visit www.gmprecruit.com and search for Job Reference: 24190

To learn more about this opportunity, please contact Jackie at  jackie.ng@gmprecruit.com 

GMP Recruitment Services (S) Pte Ltd   |   EA Licence: 09C3051   |   EA Personnel: Jackie Ng   |   Registration No: R22109024